There’s no doubt some companies have succeeded in using virtual worlds for branding and interaction with their customers, whether through in-world stores, billboards or other means. Wells Fargo, for instance, has been operating its Stagecoach Island aimed at young customers for roughly four years and says it is pleased with the results.
Yet branding and advertising seem to be about as far as externally facing efforts tend to go in virtual worlds; attempts to take the next step into sales — for the most part — don’t seem to have met with much success.. Read the rest at linuxinsider.com